SFA in a few dates : 60 years of history

For over 60 years, the companies of the SFA Group have been working to provide our professional and end consumer customers with increasing levels of sanitary convenience in their daily lives. SFA offer much more than technological know-how; we offer inventive, reliable and easy-to-implement solutions; a state of mind and a way of doing things that led to the launch of the first Saniflo macerator in 1958. An ingenious idea that continues to revolutionise interior design around the world. Over the years, our expertise in pumping solutions has provided valuable help in a wide variety of sectors.

Today SFA has design and production expertise in 4 main complementary areas:

  • Water treatment equipment and solutions
  • Pumps and pumping stations for industrial projects
  • Pumps and sanitary macerators for home use
  • Equipment for showers, whirlpool bathtubs and spas

From 1958 until today

1958

Creation of SFA and the first toilet macerator /  

Acquisition of Europelec 

1970

SFA expands its sales throughout Europe and North America

1978

First TV advertising campaign

1988

Acquisition of Kinedo

1990

ISO certification of factories

1993

Grandform joins SFA group

2019

Acquisition of ZehnderPumpen

2020

Acquisition of Aquasystem and Format / 

Launch of new CI

1958

Creation of SFA and the first toilet macerator /  

Acquisition of Europelec 

1970

SFA expands its sales throughout Europe and North America

1978

First TV advertising campaign

1988

Acquisition of Kinedo

1990

ISO certification of factories

1993

Grandform joins SFA group

2019

Acquisition of ZehnderPumpen

2020

Acquisition of Aquasystem and Format / 

Launch of new CI

The essential elements of the SFA Group brand that makes it different

OUR PURPOSE:

Designing and manufacturing domestic and professional solutions wherever water flows.

OUR VISION & AMBITION:

Based on industrial and design expertise in pump and bathroom solutions, deploy a specific culture of well-being across all markets whilst going beyond best practice.

OUR POSITIONING:

Global Group, supplier of all-round inventive solutions, offering quality and value for money.

Inventiveness: A key part of our DNA

The hallmark of the SFA Group. This value combines creativity, practicality and the ability to think in a smart way, encapsulating our expertise to identify and offer simple but ground-breaking solutions.

SFA Group exemplifies the ability to be inventive. Saniflo, Sanifloor, Sanicompact, the air system in balneo therapy and our shower assembly systems are but a few examples.

SFA Group and its Values

The 60 years of our Group's history have enabled it to become what it is today and to nurture its vision for the future are based on a foundation of values that make up our DNA. These values are strong and live on in our day-to-day behaviour.

Inventive

The hallmark of the SFA Group.

This value combines creativity, practicality and the ability to think in a smart way, encapsulating our expertise to identify and offer simple but ground-breaking solutions. Saniflo, Sanifloor, Sanicompact, the air system in balneotherapy and our shower assembly systems are but a few examples of our ability to be inventive.

Convenience

Our products provide you with every possible convenience

Your sanitary needs guide the development of all our shower products. From single bathrooms to whole house; commercial buildings to boats, we can provide all possible solutions.

Quality

We offer you the best quality on the market

The R&D department and our French factories develop and manufacture products with one of the lowest failure rates in their category.

Simplicity

Our products are easy to install

From the installation of our products to their daily use, we do our utmost to make our signature "SFA - it's easy" a reality.

Loyalty

… in the relationship

Whether in our dealings with our distributors or with our end customers, we establish a relationship of trust that has been binding our brand since 1958.

Reliability and trust

"Strong partner since 1958"

Our product ranges are designed to last: the long-life of our Saniflo macerator is proof of this.